In-Depth Analysis Marketing

Important Features to Consider When Designing an E-commerce Website

When designing an e-commerce website, one of the most important aspects to focus on is its features. Regardless of whether the site is designed to sell a specific product or a wide range of products, there are certain basic features that all e-commerce sites should have. However, other features need to be added based on the specific needs and requirements of the business. Let’s take a closer look at some of the critical features and facilities that should be considered when designing an e-commerce website.

Customer Panel Design

One of the most overlooked aspects of e-commerce website design is the customer panel. However, the design of this section can have a significant impact on customer satisfaction. If a user becomes confused after adding an item to the shopping cart and doesn’t know how to complete the purchase process, they may leave the site and look for a competitor instead.

The customer panel is the last part of the product sales process, and its design is far from simple. Its features can be divided into three main sections: Shopping Cart, Shipping Information, and Payment Information. Let’s take a detailed look at each section.

Shopping Cart

The shopping cart section should include the following information:

  • Product name, color, size, and code
  • Quantity of products purchased
  • Shipping cost
  • Total payable amount
  • Discount rate
  • Final price
  • Option to register a discount code

Post Information

The shipping information section should include:

  • Address information: customers should be able to enter their address or select from a range of pre-set shipping addresses
  • Shipping method
  • Option to select desired shipping time interval

Payment Information

The payment information section should include:

  • Ability to choose payment method
  • Option to pay on the spot
  • View total purchase amount
  • View shipping and packing costs
  • Access to terms and conditions for returns
  • Option to print product order receipts

Search System Design

The search section of an e-commerce website is one of the most challenging aspects to design. Customers use this feature to search for specific products, and they expect to see relevant results. The smarter and more user-friendly your website’s search engine is, the more likely you are to make a sale.

The search box should feature a distinctive design and color, with the word “search” inside the box. It’s important to design a button and colored box along with the search box to enhance its appearance.

The search results page should be cleverly designed, with all the products related to the keyword displayed in separate cells, showing the name, price, and ranking. Feature-based product filtering options should be placed on the right-hand side of the page. Customers should also have the ability to view a close-up view of the product from different angles.

The advanced product filtering options in the search results section should be based on what the user is looking for and what they expect from the search. Products that are ready for sale and products that have just been added should be displayed in separate sections.

Dedicated Page Design

One of the most important aspects of designing an e-commerce website is having distinct graphic designs and user interfaces that reflect the brand and type of products sold. This ensures that customers remember your brand easily.

Product Comparison Option

A professional e-commerce website should offer customers the option to compare different products easily, allowing them to make an informed choice when buying. This feature should be present on all e-commerce sites.

User Review Option

Having a feature to register user comments can make a significant difference in customer satisfaction and ultimately lead to more sales. Allowing customers to post their positive and negative comments on a product page can encourage new users to purchase, while potential customers can become loyal customers after reading genuine accounts of the shopping experience there.

Create Favourites Option

Providing customers with an option to mark products they intend to purchase soon is essential in every e-commerce website. This list of items is added to a section called Favorites, allowing customers to purchase them immediately.

Connect Online Store to Inventory

Show customers the number of goods in stock is one of the most useful features of an e-commerce website. This feature can be added by connecting the warehouse automation system to the website. Providing customers with a glimpse of the popularity of a product and the number of products remaining in stock ensures that they do not delay purchasing it.

Long-Tail Keyword Search

Most customers enter long-tail keywords when searching for items on an online store. A good e-commerce website should be able to provide customers with products that match their long-tail keyword searches, ultimately leading to more sales.

List of Related Products

Keeping track of a user’s purchase history and the pages they’ve browsed can lead to additional sales. A list of related products that can be used alongside an already purchased product displayed on the product page can encourage customers to purchase more products.


Breadcrumb is a vital feature that simplifies the search process for customers. It makes it easy for customers to go back to a specific category without clicking on the sidebar menu to select a category.