Search Engine Optimization (SEO) cannot guarantee results despite investing time and money trying to rank organically for high-traffic keywords. The reality is unless your company is a leading brand, it is unlikely that it will rank on the first page of the search engines. However, that doesn’t mean you should give up on your B2B online marketing strategy. There are alternative ways to rank on Google’s first page.
The most popular keywords such as “best+ keyword” or “top+ keyword” and “keyword+ analysis” are highly competitive, making it almost impossible for smaller businesses to rank for them organically. Even if you try ranking organically for smaller long-tail keywords, there is still stiff competition from prominent brands that use larger keywords.
So, what is B2B SEO? It’s a digital marketing strategy focused on making B2B websites rank higher in search engines. Unlike B2C SEO, B2B SEO concentrates on keywords that important decision-makers in industries search for while on the job.
While SEO means search engine optimization, there are misconceptions surrounding B2B SEO. B2B SEO is not a means of hacking the search engine’s algorithm to rank fast. It is instead a set of optimizations that help your site align better with Google’s goal of organizing the world’s information and making it universally accessible and helpful, resulting in higher ranking, relevancy, and availability. The ultimate goal of B2B SEO is to increase the quality and quantity of organic traffic to your B2B site.
These are the steps to follow for a successful B2B SEO strategy:
Action #1: Create Your Ideal Buyer Persona
Action #2: Choose Your Bottom of the Funnel Keywords
Action #3: Identify Top of the Funnel Topics
Action #4: Optimize Your Services and Product Pages
Action #5: Create Highly Relevant B2B Blog Posts
Action #6: Build Backlinks for Your B2B Site
So, if you can’t rank organically, what do you do? Try an alternative B2B marketing strategy. Every business and web admin wants to be number one on Google’s search engine results page, but several reasons make it challenging to achieve or maintain that ranking spot. Make sure you try different approaches such as social media, email marketing, and blogging, along with optimizing your website to drive traffic to your brand.